When Doing The Work Feels Difficult

Strategies for the recession and your content

Wearing All The Hats

Which of the following is the hardest part of running a business? Publicity/marketing, making money, creating content, or task/time management? Trick question…they all equally suck (unless one is your zone of genius, of course). I sat down to write this newsletter with the topic being focused on one of those four things, but I just couldn’t decide which one deserved more attention because they are all so important for being successful in business.

Perhaps you’ve come across the magic recipe for killing the content creation game, but you’re struggling to monetize it; or maybe you have a winning personality that makes attracting an online following feel like a breeze, but you just can’t seem to get much else done each day.  It can feel like a neverending marathon trying to master all four of these, but we’re here to tell you that it’s not impossible. Sometimes you just need a little guidance!

That’s where this edition of Brewed comes in. We’ve scoured the internet to find the freshest tools, tips, articles, and resources to get you on the path to success.

P.S. Love Being Boss content? You’ll want to join Emily in the Community tomorrow at 5:30pm ET! Whether you’re a long-time member of our community, or just discovering Being Boss for the first time, this is your chance to help shape the future of what we do. Learn more >>

Rethink yOUR cONTENT strategy

  • There’s nothing quite like the thrill of victory and competition. It’s why gamification is usually a winning strategy. (article)

  • Not everything you’ve read about creating content is true, and it’s time to move on from these nine fundamental myths. (article)

  • Words are a big part of marketing products online, so you need to know how to write words that sell. (article)

  • Content strategy changes for each stage of a sales funnel. Here are 17 content options for each stage of the sales journey. (Infographic)

  • Social media trends and algorithms are constantly evolving, so Sprout Social has gathered a list of 23 social media best practices to succeed in 2023. (article)

  • The commerce industry has been a roller coaster these last few years, and these 11 key ecommerce trends are likely to show up this year. (article)

Economy-Proof Your Business

Want to improve your SEO rankings and attract more customers to your website? Join our SEO Show + Tell, a 60-minute live session, and learn practical and straightforward techniques to give your SEO a boost. This event is exclusive to Clubhouse members of the Being Boss Community.

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What’s Fresh


Whether you’re just starting out in business or looking to make a shift in what you do, creating a strong and authentic brand that stands out in a crowded market is essential. But do you also need a personal brand? Join Emily and OG business bestie and Being Boss co-founder, Kathleen Shannon of Braid Creative, as they explore the evolution of the personal brand and what it means today. They share the pros and cons of using a personal brand, as well as 3 practical exercises to help you define your own personal brand

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