Branding your business is one of the most essential things you must do as a business owner. Without a cohesive brand, your audience won’t be able to clearly understand who you are, what you offer, or why they should buy from you. Whether you’re one of many new entrepreneurs who’s struggling with brand expression or you’re on your way to upgrading to a full rebrand, here are the top eight podcast episodes on everything you need to know about creative branding.

1. Personal Branding for Creatives

If you’re a creative, chances are your personality, inner values, and everyday style will play a big role in your business offerings. Having a personal brand means implementing details that make you uniquely you throughout your business. Many influencers, artists, thought leaders, and service providers are known for successfully creating a personal brand. Emily Thompson of Being Boss and Kathleen Shannon of Braid Creative discuss personal branding with their years of personal experience.

In this episode, you’ll learn:

  • Everything from creating a brand name and logo to setting up a plan
  • Tips for identifying your own personal brand elements
  • Community attraction when using a personal brand
  • Incorporating your style and personal power into your branding process

This episode is for you if you’re just starting your business journey and could use some help identifying which aspects of yourself you’d like to promote in your business.

2. Finding Your Brand Voice

A key aspect of good branding is how you communicate with your audience. When writing and speaking, it can feel challenging to properly communicate what you really mean to say. That’s why finding your brand “voice” and using it consistently is a great starting point.

In this episode, you’ll learn:

  • Tips for finding (and sharing) your unique voice
  • How to set up a creative process when working with others
  • Best ways to stay present in your voice and work while still being mindful of your business goals
  • Ways to exercise your writing abilities

If you’re someone who finds it hard to get your point across in writing or online, you definitely want to use the tools and practices mentioned throughout this podcast episode.

3. Brand Packaging, Positioning, and Processes

It’s one thing to develop the foundation of your brand, but what do you need to do once you’re ready to show up in the world? Knowing how to position yourself and package your products or services is huge for growing your business.

In this episode, Being Boss’ Emily Thompson and branding-agency Braid Creative’s Tara Street talk about:

  • How to package what you have to offer
  • Working with your dream clients by having a strong positioning process
  • Growing your confidence as a business owner
  • Getting specific about what you offer, who you help, and what makes you stand out

This is a great episode to listen to if you know what you’re doing in your business so far but you want some extra help delivering the best offerings possible, without neglecting your personal flair or missing out on your niche.

4. How to Niche Down as a Writer and Creative

One thing every business owner hears over and over at the beginning of their branding journey is: what’s your niche? People are interested in your niche because they want to know what exactly you’re about. Instead of trying to serve everybody, having a niche lets people know you’re an expert in a specific area with which they can come to you for help.

In this episode, you’ll learn:

  • How to find your niche as a business owner
  • Tips for focusing on the work you do the best
  • Why niching down helps you serve your clients better
  • Managing your time, energy, and social network for greater productivity

If you want to understand what your niche is and why niching down is so important, this episode is for you. Be sure to take notes!

5. Small Business Branding 101: A Beginner’s Guide

Once your branding requires nitty-gritty details such as website fonts, marketing strategy, hiring out, and content scheduling, your small business is taking off. What should you know when venturing into profiting off of your brand? This episode is a “Branding 101” guide that will help you show up and truly deliver.

In this episode, you’ll learn:

  • Business branding terms and concepts you’ll need to know
  • Key ingredients that make up the best brands
  • Ways to approach branding when you’re new to running a business
  • Times to invest in help and times to DIY (do-it-yourself) in branding

Packed full of resources, insights, and expert advice, this is a fun and juicy episode that’ll get you focused on the next steps you need to take to execute the best brand possible.

6. Editing Your Words and Your Brand

Using your voice and editing your words are daily must-do’s in your business. But what should you do when you (or your brand) evolves and needs an upgrade? Sometimes, you need to take a better look at your brand to filter out what doesn’t belong anymore.

In this episode, you’ll learn:

  • The benefits and drawbacks of writing your own work
  • Adapting your brand, offering, and elevator pitch as you grow in business
  • Tips for communicating your brand when writing or editing
  • How to work with an editor in your brand if you decide to hire out

If you’re someone who struggles with words in your brand, you won’t want to skip over this discussion.

7. Planning a Successful Rebrand

Every thriving business eventually grows out of its beginning brand strategy. Brands constantly pivot and update as the business evolves. When it’s time for a full rebrand, you might need to not only shift the visual and business elements but the operation boundaries as well.

In this episode, you’ll learn:

  • How to create a brand identity that aligns with your business and life changes
  • Methods for undergoing the full rebranding process
  • Signs that it might be time for you to rebrand your business
  • The benefits of rebranding and how it helps not only you, but future clients, too

This is an episode that’ll help walk you through the idea of polishing or revisioning your brand so you can love it even more!

8. Brand Strategies for Growing Your Business

What do you do when your business starts to outgrow itself? Go beyond the basics and dive deeper into what branding means for next-level success. For the more complex aspects of business ownership, this episode discusses strategies to support your growth.

In this episode, you’ll learn:

  • The differences between a business and a brand
  • What you can do when your business ideas no longer fit into the brand you’ve already established
  • How to define your brand in its various growth stages
  • Choosing (or changing) the name of your brand

Learn from the branding experts of Being Boss in this episode if you’re currently taking entrepreneurship to the next level.

More Small Business Branding Tips

We hope you find these tools inspiring for branding your business. Let us know which episodes helped you most! For more creative entrepreneur tips, conversations, and community, stay up to date with us on the Being Boss Podcast.

Lindsey is a content writer based in Southern California who specializes in SEO blogs and copywriting. She’s passionate about helping online businesses get found by the people who seek their services. When she’s not working, she loves hiking, poetry, and exploring new places & perspectives. Connect with Lindsey at www.lindseybeing.com for thoughtful, expert writing support.